Everybody wants to be Instagram famous nowadays. I feel like there isn’t a day that goes by that I don’t see a new post about gaining 10 bazillion followers overnight. I am going to break down the social media hacks they use and the right way to grow an account.
Hack one, There are companies and apps out there that are “like4like” and “follow4follow” what they do is promise that if you use their app to engage with three people then you in return you will get one engagement. Eventually what will happen is on these apps you will run out of content to interact with. Because the ratio is not even. So how do they offset this? First, you can buy engagement for a small amount of cash and you will receive the allotted followers or likes. Also, they partner with websites and other individuals that promote their app and in return they will be promoted at all times. Sounds pretty awesome right? Swipe your credit card and receive 200k followers or page likes. Well, the problem is that the followers or like you are getting are a one-time thing. They are also not quality at all. Remember they are on these apps only to gain followers them selfs. Then the second they get the chance they will unfollow you and money gone. Now, let’s say the best case these new followers stay around…. You will have a huge follower count but, the problem is these people WILL NOT engage with your content ever. This creates Ghost Followers (Followers who never engage).
Most of you are marketers here on this blog. So you all should know the importance of an “open rate” when it comes to an email campaign. If not google the term for more info. Well, when it comes to Ghost Followers it has the same effect as people not opening your email. They are basically just placeholders. Well, when it comes to social media there is a lot more damage done than just people not seeing your emails content. There is an algorithmic timeline on most social media sites. This algorithm decides now what people see your posts and just how many. How does it decide who to serve your photo to? Easy, the people who are engaging and if it gets a lot of engagement it will serve it to other people… Now say, you have an awesome post and around 50%+ of your followers are ghost followers. Most of the real followers that would love your post, they will like, comment and share it with the world but they will never even get to see it. Why? The algorithm would try to expand your post to “reach” more people. The posts would go to the ghost followers and the normal followers alike… but the ghosts would not engage making the algorithm think it’s a bad post which in turn brings the reach…. So, NEVER use these apps for followers.
Why not use the apps just for likes won’t this trick the algorithm into thinking there is more engagement? Wrong, the algorithm can not be tricked. It scans the accounts that are liking your posts. It also makes sure that you get an even amount of engagement. So if you are not getting any comments or shares then the post goes nowhere still… So, I recommend never wasting your time with Black Hat tricks it will not work for long if at all.
Hack two, There are companies out there that will “automate” your page for you meaning that they will have a bot program go out and like people’s photos as well as Follow and Unfollow. These are not the worst way to grow your account like hack three…. but this way is not even close to the best way. So how this works, The bot goes out and targets accounts who are following similar pages to your own. They will move down the list commenting, liking and following each in turn. This growth hack used to work decently well on Instagram for years. The problem is that so many people buy into these techniques, naturally people started catching on to what was happening. The next problem with this is the companies in charge of the “automation” have no idea how to properly target or use these bots. At the end of the day, they just get you to many ghost followers to really be worth it. Now, there are some great ways to use automation. I actually teach this in a course of mine but you must learn to do it yourself not have a company control your account.
Hack three, buying followers…. Oh gosh, this is the worst idea I have ever heard of….. You can buy 200k followers and receive them in under 20 minutes. 99.89% of them will be Ghosts…. Why is that? Well, the first problem is that almost all of these followers are going to be fake accounts that have been hacked and are completely inactive. The remainder of the followers will be overflow from hack one… So, if you ever want your posts seen on social media then you should NEVER buy into these hacks…
The right way to grow your accounts!
The number one way to grow your social media brand is very simple. It does take work though that’s why many people fall into the hacks above. Most people want the “Get Rich Quick” option or “The Limitless Pill” be honest with yourself right now… You know there is no easy way to get ahead in anything so you must work for it. The tips I am going to teach you below are super easy and do not take up much time but, you have to be consistent. Every single day you need to put in some effort and you need to care more than anything about helping others. So let us dive in!
Pro Tip 1, Dive into the trenches of where your ideal follower would be. The best place to start is other social media pages that are just like yours. Then once there interact with the pages and their followers. Give value and expertise on whatever your page is about. The thing is you need to be genuine here no BS comments. This is just a waste of your time. You need to be adding real value to all of the pages. Helping people and recommending positivity. The whole goal is to make friends with people and get people to realize you are an expert in whatever you do. One sinkhole that you must skip over though is the sales person sink hole. There is a time and place to pitch your product, service or page. When adding value you should not be doing this. When going out on these prospecting missions your mindset should be to drive more engagement on these posts and build value to whoever reads your post remember the value you give on other pages will be seen by more than just the person you replied to. Chances are that many people from the original page will come across your knowledge and seek you out. the value you give on other pages will be seen by more than just the person you replied to. Chances are that many of the people from the original page will come across your value and seek you out. Over time this will compound into something huge.
Pro Tip 2, Content is king all over the internet. You see things going viral all the time. This happens by having top notch content. If you are putting out junk just to fill up a profile or only putting in half your heart then you will never grow. Pro Tip 1 will fail you. So I beg of you. Take your time and learn your field then put out the best content in that niche. Out work the people who are already in your field. The more work and sweat hours you put in you will grow faster and take market share from your competitors. So I repeat. Produce QUALITY over quantity.
In recap, at all costs avoid Ghost Followers for growth and focus on quality caring engagement. At the end of the day you will grow, the more time you spend in the trenches the faster your success will come. This is not something that happens overnight. It takes months maybe even years to fully take off. So, spend a few hours every single day prospecting for diamonds in the trenches and once or twice a week produce some mind-blowing content what will change the game!
Thank you guys for making it to the end of this post. Please let me know if you got value out of this! If you have any questions or suggestions about future topics please reach out to me on Instagram, Facebook, Or email me at [email protected]